App Icon System
When IP decided to move more vigorously into software, they asked us to create a minimal and reliable visual system for their apps. This app icon system made it easier to find and navigate between apps while using IP’s iOS devices. This system helped differentiate the apps from one another while growing their brand identity.
Each icon is the sum of a simple and concise design formula. Each color designated an app category: Business, Utilities, Diagnostics, and two future categories. The resultant IP app icons are legible, bold, and distinctive at any scale—from the iPhone 5 to the iPad.
Product Spec Sheets
To simplify and reduce production inefficiencies, we automated the product specifications sheets. When a visitor needs a spec sheet, they need only visit the IP website. The website generates a spec sheet for each unique product. If product changes occur, an IP employee updates the web page and thereby updates the spec sheet with new data.