Watch: Episode 1
The look and feel of the visual identity stemmed from Chicago's history as a railroad epicenter for the entire country. Every train that travels across the country had to past through the Chicago rail yards. That plus a sense of institutional time (no matter if you're in school, working in a local government office, or minding a patient, your routine is bracketed into time blocks) pushed the visual identity to evolve from the specificity of railroad train graphics to the universal clock face. Studio Akemi used the yellow, pink, black, and gray colors from the No. 2 pencil and children's school bus for the color palette.
Chicago Cares Workshop
Studio Akemi also designed interactive materials that engaged the show's content for a Chicago Cares workshop.