Paramount to the user experience was the ability to find the user's unique ballot based on geographic location. In addition, the user could filter through results based on his/her political orientation and customize the presentation of candidates from alphabetical to party affiliation to randomized listing.
Another aspect of the experience was the discoverability of candidates. The user could browse through a candidate's profile page and navigate right or left to competitors for the same office. The user can paginate between offices too.